The main competition’s aim is to encourage Egyptian designers to extend their knowledge beyond the stereotypes and obtain experience in the design process.

Designers should work from the very beginning to establish Concept, Mood-boards, Function, Form, colors, materials, and finishes that meet the Egyptian needs in a cosmopolitan and minimal way and work with the surrounding environment in a sustainable way. The Design should suit the “Egyptian style” , without using ethnic decorations in the final form of the design to encourage designers to become involved in a profession that is crucial to insuring a sustainable future for design industry in Egypt on the same international pace. (All materials and finishes are accepted).